That said, the importance of positioning your home so that it stands out from the crowd has been proven time and time again. So why does marketing matter? The basic idea behind marketing to sell any product is the same — there’s a buyer for everything out there, you just need to find them. People need to feel motivated to buy a product or service. In order to motivate potential buyers, you need to get your home out there in front of your intended audience.
Understanding and establishing your audience is step one, now you have to get your property some exposure. Digital and Social Media methods are now mainstream and the way to go. They offer great options that can reach a wide number of potential buyers without breaking the bank. Another great benefit of advertising online is that you have the opportunity to choose your very specific demographic, so you know your ‘great family home’ is showing up in front of the right people.
The Importance of Staging your home in today’s market
Most homeowners know it is important to keep a home clean, bright and free from clutter while it is on the market for sale. But sometimes, Realtors say taking the extra step to stage a home can make a difference in how a buyer values it and the price a seller might get for it. Realtors know how important it is to have a home in the best shape possible when showing it to prospective buyers.
At a minimum, homeowners should conduct a thorough cleaning, haul out clutter, make sure the home is well-lit and fix any major aesthetic issues. Another option is staging a home, which Realtors often suggest to sellers to help prospective buyers better visualize themselves in the home and could modestly increase the home’s value for both the buyer and seller.”
62 percent of surveyed Realtors who work with buyers believe staging has a huge effect on the buyer’s view of the home. Realtors on the buyer side believe that staging makes an impact in several ways; 81 percent said staging helps buyers visualize the property as a future home, while 46 percent said it makes prospective buyers more willing to walk through a home they saw online. Forty-five percent said a home decorated to a buyer’s tastes positively impacts its value; however, 10 percent of Realtors said a home decorated against a buyer’s tastes could negatively impact the home’s value.
From the seller side, a majority of Realtors utilize staging as a tool in at least some instances. Just over a third of Realtors utilize staging on all homes, while 13 percent tend to stage only those homes difficult to sell, and another 4 percent will do so only for higher priced homes. The median cost spent on staging a home is $675. Sixty-two percent of Realtors representing sellers say they offer home staging service to sellers, while 39 percent say the seller pays before listing the home.